Recovering from no 404 Redirects with Search Engine Optimization

A long term SEO client came to One Web Company to redesign and rebuild their site.  Knowing how important 404 Redirects are to maintaining your Search Engine Rank Position (SERP), we strongly urged this client to do this.  However,  they decided not to do this.  You can see the almost steady drop in the SERP after launching the new site.

thumb organic search post redesign no redirects

Over the past 6 months, we have worked hard on the visitor attrition from the website.   The month we launched their site the client had 6,134 sessions in February.  As of August,  this client is still fighting the attrition to their sessions, and had 4,121 unique sessions,  and that was UP from 3,865 unique sessions the month before.  

Site Launch of the site without 404 Redirects

We are regaining ground from what was lost, and some surprising changes with the Information Architecture that was done, as well making the site easier and more intuitive to navigate.

  • Surprises Resulting From Smart Search Engine Optimization Tactics
    • Pages per session is slightly down at 8 pages per visit down from 8.27 pages per visit.
    • Session duration is slightly down at 4 minutes 17 seconds down from 4 minutes 51 seconds
    • The number of page views has increased thanks to the better navigation.
    • The Bounce Rate has reduced thanks to better navigation.
  • Sessions have increased to 4,121 from 3,865  (The client LOST half of their sessions because of no 404 Redirects)
  • Users have increased to 2,918 from 2,769 (The client lost approximately 1000 users because of no 404 Redirects)
  • Almost across the board, the statistics have been reduced.

As you can see, enlisting the services of a professional search engine optimization firm can not only boost your presence for people who are already searching for the products and/or services you offer but in many ways, "best practices" in search engine optimization can be deployed to keep from losing ground to your competitors.

Call One Web to get smart Search Engine Optimization working for your business: (619) 500-6252.

Regaining ground 5 months after site launch