02 Oct

Forever Fresh: Evergreen Content for Blogs and Websites

Author: Dawn

 

"What is Evergreen Content?"

 

Evergreen Content is...

...main content that supports the purpose of the landing page, web page, or website.

...always relevant.

...valuable to your audience.

...helpful.

...useful.

...informative.

...necessary.

...interesting.

...eternally marketable.

...fresh.

...popular.

...relevant.

...perennial.

 

 

"What does Evergreen Content look like?"

 

Evergreen Content may...

...answer frequently asked questions.

...provide tips and tricks.

...show how to do something.

...teach beginners how to start a project.

...offer advice.

...list guidelines for experts.

...explain concepts relative to your industry.

...define terms within a glossary.

...explain a process.

...share history.

...inform how to overcome common mistakes.

 

Now that you know what Evergreen Content is, who should provide content for your website?

 

Evergreen Content may be researched, written, compiled, and edited by one person or a team. 

Webmasters often provide main content for their websites.

Guest bloggers who are authorities in your industry may be invited to provide content.

Employees and team mates may provide content addressing their departments.

 

Where does inspiration for Evergreen Content creation come from?

 

Find inspiration for Evergreen Content creation from....

...data.gov

...industry journals or newsletters.

...keyword research.

...blogs.

...news articles.

...studies.

...growth and changes in your business.

...frequently asked questions.

 

How should Evergreen Content be constructed?

 

Evergreen Content should be constructed as a blog should, with titles, breaks, and images. Break up your text with...

...photos.

...videos.

...lists.

...links.

...infographics.

...data charts.

...memes.

...gifs.

 

Questions to consider when creating Evergreen Content:

 

Are you addressing a need of your audience?

Are you helping readers to overcome a fear or concern?

Are you providing an authoritative answer to a commonly asked question?

Are you stating historical facts?

Are you supplying relevant data?

Are you offering useful advice?

Are you explaining your business, company, industry?

Are you presenting information clearly in an easy to understand format?

Is your tone conversational?

Will your content be valid for years to come?

 

Maintaining Evergreen Content:

 

After you have published your Evergreen Content, maintain it by...

...reviewing and editing as needed.

...expanding with new information as it becomes available.

...adding new data from your own studies or others.

 

Marketing Evergreen Content:

 

After publishing your Evergreen Content, focus on marketing it by...

...sharing links on social media websites.

...sharing links on B2B social media sites.

...creating a Google Post.

...pinning on Pinterest.

...sharing in online communities.

 

How Evergreen Content Benefits SEO:

 

Evergreen Content benefits your Search Engine Optimization efforts because it...

...establishes you as an authority on your subject.

...features your keywords in the title and text.

...is easy to share online.

...encourages clicks to your website.

...builds traffic data to your website over time.

...increases trust in you from your audience.

...communicates relevant content to the search engine crawlers.

...builds your reputation.

...inspires backlinks.

...invites interaction through commentary.

...may be updated and marketed as new content.

 

Do you need assistance creating Evergreen Content for your website?

 

Contact One Web Company today: 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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